2022 Categories & Criteria
AFFILIATE CATEGORIES
Innovation in marketing campaign - For affiliates only
The judges will reward the affiliate that has run the most innovative, intelligent and creative marketing campaign over the past year. The award is not simply for the most effective campaign in terms of ROI, but the financial performance of the campaign or its success in recruiting new customers will be a factor in judging a winner. Entrants will need to provide evidence of growth, innovation, quality and scale of traffic, genuine ROI for operators and the ability to build strong partner relationships.
Key criteria include:
-Innovation and originality
-Creativity ROI including growth in customer acquisition
-Commercial success and business growth
-Description of how market responded to the idea
OPERATOR CATEGORIES
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Affiliate marketing campaign This award is designed to reward any entrepreneurial marketing initiative and/or innovative new product or brand development that demonstrated new thinking and which can boast significant success. Key criteria include: - Commercial success and business growth - Sales/market share figures - Description of how market responded to the idea - Description of future development possibilities
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Best native app The award will go to the operator that can demonstrate it has developed a market-leading native app over the course of the past 12 months. Entries can be from any vertical and judges will be looking for evidence of innovation, strength of product, revenue growth and customer acquisition. Key criteria include: - Commercial success and business growth - Differentiation and originality of product(s) - Quality of customer experience - Innovation in helping set offering apart from competitors
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Best omni-channel solution The award will go to the operator that can demonstrate the most successful and innovative approach to creating a multi-channel product offering. This can apply to examples where the product is across smartphone, tablet and desktop devices, as well as across online and offline, and will focus on quality of customer experience and commercial success. Key criteria include: - Commercial success and business growth - Differentiation and originality of product(s) - Quality of customer experience - Innovation in helping set offering apart from competitors
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Best use of a brand ambassador This award will go to the operator that can demonstrate significant commercial success in the previous 12 months and/or achieved major brand development through use of a brand ambassador. The judges will be looking for creativity, originality and quality of execution. Key criteria include: - Commercial success of campaign led by brand ambassador - Originality and creativity - Direct results of marketing campaign in terms of acquisition, revenue, etc. - Demonstration of achieving core objectives and enhancing brand values
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Bingo marketing campaign This award is designed to reward marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution. Key criteria include: - Originality and creativity - Direct results of marketing campaign in terms of acquisition, revenue, etc. - Demonstration of achieving core objectives and enhancing brand values - Future development possibilities
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Brand of the year The award will be presented to the company that is able to demonstrate the strongest and most consistent brand message in the last 12 months across one or more of the main product verticals. The judges will look for share of voice, potential for future growth, success of overall marketing aims and objectives, integrated marketing campaigns and commercial success. Particular attention will be paid to originality and creativity. |
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Casino innovation in responsible gambling The award will go to the casino operator that can demonstrate the most innovation in regulatory compliance and social responsibility, including age verification tools, problem gambling support and KYC procedures. Key criteria include: - Demonstration of achieving core objectives - First to market innovation - Understanding customer needs/problems - Reliability of product/service
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Casino marketing campaign This award is designed to reward marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution. Key criteria include: - Originality and creativity - Direct results of marketing campaign in terms of acquisition, revenue, etc. - Demonstration of achieving core objectives and enhancing brand values - Future development possibilities
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CRM campaign The award will go to the operator that can demonstrate the most innovation in CRM through product, marketing, technology and/or overall growth. Key criteria include: - Commercial success and business growth - Sales/market share figures - Impact on acquisition and retention - Description of how market responded to the idea
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Innovation in bingo The award will go to the operator that can demonstrate the most innovation in bingo through product, marketing and/or technology. Key criteria include: - Commercial success and business growth - Differentiation and originality of product(s) - First to market innovation - Impact on customer acquisition and retention
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Innovation in casino The award will go to the operator that can demonstrate the most innovation in casino through product, marketing, and/or technology. Key criteria include: - Commercial success and business growth - Differentiation and originality of product(s) - First to market innovation - Impact on customer acquisition and retention
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Innovation in esports This award is for operators offering an esports product. The award will go to the operator that can demonstrate how it has found success in the field of esports betting during the 12-mont period, with judges taking into consideration product differentiation, presentation and ability to attract a new demographic into the egaming sector. Key criteria include: - Growth and commercial success - Innovation and differentiation - Quality of product - Quality of brand and marketing
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Innovation in horseracing The award will go to the operator that can demonstrate the most innovation in horseracing through product, marketing and/or technology. Key criteria include: - First to market innovation - Commercial success and business growth - Impact on customer acquisition and retention - Offering personalisation and/or control to customer
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Innovation in mobile and tablet The award will go to the operator that can demonstrate the most innovation in mobile across any of the main verticals in gaming through product, marketing, and/or technology. Key criteria include: - Commercial success and business growth - Differentiation and originality of product(s) - First to market innovation - Impact on customer acquisition and retention
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Innovation in poker The award will go to the operator that can demonstrate the most innovation in poker through product, marketing, and/or technology. Key criteria include: - Commercial success and business growth - Differentiation and originality of product(s), marketing and technology - First to market innovation - Impact on ecology and customer acquisition and retention
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Innovation in sports betting The award will go to the operator that can demonstrate the most innovation in sports betting through product, marketing, and/or technology. Key criteria include: - Commercial success and business growth - First to market innovation - Impact on customer acquisition and retention - Offering personalisation and/or control to customer
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Innovation of the year The award will be presented to the company that is able to demonstrate the most impressive and business changing innovation of the last 12 months across one or more of the main product verticals, sectors, marketing and/or technology – in particular judges will look for an idea, product or technology that has delivered business growth, additional revenue and profitability for the operator in question over the course of the last 12 months. |
Innovative start-up The award will be presented to the start-up (three-years-old or less) that is able to demonstrate the most impressive and business changing innovation of the last 12 months across all product verticals, sectors, marketing and/or technology or overall business growth. Please note: This category is only open to companies that have been established for three years or less and have not previously won this category. |
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Marketer of the year - Individual This award is open to all marketers from egaming operators. It will recognise an individual that has demonstrated innovation, forward-thinking and a dedication to delivering exceptional marketing campaigns over the past 12 months. The winning individual will show a clear passion for their brand, a creative use of new technologies, data analytics and marketing techniques to generate growth, and a strong awareness of current safer gambling regulation and developments. The individual may nominate themselves or be nominated by their organisation or peer.
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Mobile marketing campaign The award will go to the operator that can demonstrate the most successful and innovative marketing campaign across its mobile channels. The judges will be looking for creativity, originality and quality of execution as well as proof of ROI. Key criteria include: - Commercial success of campaign - Originality and creativity - Direct results of marketing campaign in terms of acquisition, revenue, etc.
- Demonstration of achieving core objectives and enhancing brand values
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Personalised marketing campaign This award is designed to reward personalised marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution. Key criteria include: - Commercial success and business growth - Originality and creativity - Attractive return on investment - Evidence of tailored messaging and communications
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Poker marketing campaign This award is designed to reward marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution. Key criteria include: - Commercial success of campaign - Originality and creativity - Direct results of marketing campaign in terms of acquisition, revenue, etc. - Demonstration of achieving core objectives and enhancing brand values
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Social marketing campaign This award is designed to reward any entrepreneurial social marketing initiative and/or innovative new product or brand development that demonstrated new thinking and which can boast significant success. Key criteria include: - Commercial success of campaign - Originality and creativity - Direct results of marketing campaign in terms of acquisition, revenue, etc. - Demonstration of achieving core objectives and enhancing brand values |
Socially responsible marketing campaign This award is designed to reward socially responsible marketing initiatives that have achieved significant success in highlighting the importance of responsible gambling. The judges will be looking for creativity, originality and quality of execution. Key criteria include: - Demonstration of responsible gambling at heart of campaign - Originality and creativity - Understanding customer needs/problems - Evidence of leading to a change in player habits
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Sportsbook innovation in responsible gambling The award will go to the sportsbook operator that can demonstrate the most innovation in regulatory compliance and social responsibility, including age verification tools, problem gambling support and KYC procedures. Key criteria include: - Demonstration of achieving core objectives - First to market innovation - Understanding customer needs/problems - Reliability of product/service | Sportsbook marketing campaign This award is designed to reward marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution. Key criteria include: - Commercial success of campaign - Originality and creativity - Direct results of marketing campaign in terms of acquisition, revenue, etc.
- Demonstration of achieving core objectives and enhancing brand values |
SUPPLIER CATEGORIES
Supplier marketing campaign
This rewards the supplier or PR firm that has provided the most innovative and creative marketing campaign for a client over the past year. Judges will select a winner based on understanding of client needs and delivery of brief, innovation and effective use of marketing channels to deliver an increased ROI.
Key criteria include:
-Innovation and creativity
-Business growth
-Understanding customer needs
-Reaction to market challenges and flexibility
B2B marketing campaign
This rewards the supplier or service provider that has provided the most innovative and creative in-house marketing campaign over the past year. Judges will select a winner based on understanding of innovation and effective use of marketing channels to deliver an increased ROI.
Key criteria include:
-Commercial success of campaign
-Originality and creativity
-Direct results of marketing campaign in terms of acquisition, revenue, etc.
-Demonstration of achieving core objectives and enhancing brand values