2023 shortlist

We are pleased to announce the shortlist for this year's EGR Marketing & Innovation Awards. The calibre of entries we received was extremely high, congratulations to everyone who has made the list!

Headline categories



B2B marketing campaign

Aviatrix

Evoplay

Gift & Go

Low6

SOFTSWISS

Sportingtech

Spotlight Sports Group

Stakelogic Live 

Vime Digital

Wazdan

Brand of the year

Bitcasino

Buzz Bingo

Foxy

Gala Bingo

GG.BET

Jalla Casino (Betsson Group)

Kaizen Gaming

Novibet

PlayOJO

Sportsbet.io

Stake.com

The Sun Bingo

William Hill

Casino marketing campaign

888casino

Betfair Casino

Betsson Group

Grosvenor Casinos

Kindred Group

LeoVegas Group

Novibet

OPAP

PlayOJO

The Sun Bingo

William Hill

Sportsbook marketing campaign

888sport

Betsson Group

Checkd Group and William Hill

Circus

GG.BET

Kaizen Gaming

Kindred Group

LeoVegas Group

Mr Green (part of 888 William Hill)

Novibet 

Pinnacle

Sky Bet

Solverde.pt

William Hill

Affiliate category



Innovation in marketing campaign

BETANDEAL

Kingbet Media

Matching Visions

Operator categories



Affiliate marketing campaign

Betsson Group Affiliates

Checkd Group and William Hill

Kaizen Gaming

Novibet

Best native app

Betsson Group

Entain

Novibet

STS

Superbet Group

Best use of a brand ambassador

888 Holdings

Betsson Group

BlueChip

Checkd Group and William Hill

Circus

Expekt

Kaizen Gaming

Novibet

Unibet, Kindred Group

CRM campaign

Buzz Bingo

MrQ

Novibet

The Sun Vegas

Innovation in casino

Betfair Casino

Betsson Group

Bitcasino

Entain

Grosvenor Casinos

Luckbox

MrQ

Novibet

OPAP

Innovation in esports

Luckbox

Pinnacle

Innovation in responsible gambling **NEW FOR 2023**

Betsson Group

OPAP

Innovation in sports betting

Betsson Group

Checkd Group and William Hill

Novibet

Sportsbet.io

Innovation of the year

Betsson Group

Buzz Bingo

OPAP

Marketer of the year - Individual

Annie Garnham, Buzz Bingo

Jake Agius, Stakelogic

Personalised marketing campaign

Sky Betting & Gaming

Sports Broadcast Media

Social marketing campaign

Buzz Bingo

Checkd Group and William Hill

Kaizen Gaming

Spreadex Sports

The Sun Bingo

William Hill

Supplier category



Supplier marketing campaign

2mee

Aviatrix

Evoplay

Eyecon

PIPOL

Sports Broadcast Media 

Stakelogic Live

Symplify

Vime Digital

Wazdan

Xtremepush

Ensuring excellence is recognised

EGR’s team of independent, external judges is updated each year and is selected to bring a diverse range of in-depth egaming expertise to the judging process. All judges are required to sign a disclaimer form to keep all submitted information and the winners confidential, and are obliged to declare that they have no conflicts of interest prior to judging.


The EGR Marketing & Innovation Awards voting process will be officiated by third-party BDO.

The adjudication by third-party BDO continues to be a part of EGR's pledge to make the judging process the most stringent in the industry. This ensures that the judging process is completely transparent, and the winners will clearly demonstrate the innovation and commercial success required to be rewarded with this honour.