Category | Winner | Judges Comments |
Affiliate marketing campaign
| ComeOn Group
| Solid submission with a detailed account of the campaign as well as providing some of the underlying metrics.
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B2B marketing campaign
| Evoplay | The Star Guardians campaign is demonstrably successful. It focuses heavily on the game itself and is fully themed around that.
A proper B2B campaign with strong execution. Well thought out, strong messaging and clear results. Wish more entries looked like this.
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Best native app
| Betsson Group | Highest rated app on Apple App Store. Says it all
Seem to have made really good progress in terms of reviews/ratings and the increasing number of users. Have made a huge effort in terms of the tracking for personalisation to create an enjoyable experience for their players. Great focus placed on localisation too.
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Best use of a brand ambassador
| Novibet | Astonishing. A masterclass in how 'to do' brand ambassadorship in every way, and something that not just gambling but every other industry could learn lessons from. Great results in terms of uplift in search queries and fantastic social media engagement.
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Brand of the year | Sportsbet.io | Sportsbet.io has a recognisable brand due to their headline brand partnerships. Whilst these will be very expensive, they have made the brand clearly recognisable in many countries.
Sportsbet.io is the leading worldwide crypto betting brand and is prominent in the UK. Within the niche of cryptocurrency gambling it is certainly a leading brand in the field. I see significant potential for future growth and impressive figures to date and the brand is leading in its field.
Sportsbet.io has rapidly grown to being a strong brand both within the crypto world but also to a wider audience. They have shown impressive brand building credentials and thrived in a tough environment to create new brands.
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Casino innovation in responsible gambling
| Kindred Group | An extraordinary submission that unequivocally deserves to win this category. Kindred's level of detail and focus on the increasingly important topic of responsible gaming is best-in-class. Well done.
Ambitious goals, and meaningful metrics; excellent!
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Casino marketing campaign
| tombola arcade | Solid submission.
Best metrics and measurements provided.
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CRM Campaign
| Novibet | Novibet demonstrates a really effective approach to their CRM campaign with acquisition and retention both well-considered, and demonstrably effective. Their customer-centered approach is strong and conversion percentages are high.
Leagues and leader boards not new but they have managed to optimise by a clever blend of localisation, social and direct media and customer stories and testimonials for maximum impact - and numbers strongly back this up.
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Innovation in casino | Bitcasino | The entry has showcased some innovative ideas in casino promotional campaigns.
Demonstrated two clear product innovations, and in particular the Casino Boost feature which I've not seen before, appeared to generate significant results for the business.
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Innovation in esports
| BallStreet Trading | Standout submission in a competitive category. Unique offering with exceptional reach via a prominent partnership and coordinated marketing strategies.
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Innovation in marketing campaign - For affiliates only | Checkd Group | Detailed submission around Cheltenham festival and their marketing activity which underpinned strong annual growth. Impressive client list with impressive results, delivered at scale. Their excellence in marketing has been rewarded with the matching financial performance and player engagement. They are one of the strongest entries in this category. |
Innovation in sports betting
| LiveScore Bet | Squads has clearly done a fantastic job of engaging existing customers and drawing in new ones for LiveScoreBet. It is a simple idea well executed and shows genuine innovation in areas including its link to the LiveScore app, real money prizes, and its ability to sustain excitement/enjoyment over a considerable time span. The metrics show just how successful the game has been with some extremely impressive uplifts which have helped both LiveScoreBet and its sister LiveScore app.
Concise but well thought out submission. The Squads proposition has proven a huge success in driving LS Bet registrations and retention of recently acquired players. Recognising that cash is more compelling than FBs was a shrewd - albeit probably expensive - move.
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Innovation of the year
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Fortuna Entertainment Group
| Very supportive graphic showing linear relationship between campaigns and NGR.
One of the strongest entries in this category. The case is well presented and technical issues are explained in details. The financial and other performance outcomes match the claim.
The execution and implementation of the CRM programme has delivered excellent results.
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Marketer of the year - Individual
| 888 | Good career progress and Made to Play nice tagline.
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Personalised marketing campaign
| Kaizen Gaming | Bringing the Panini card concept to gambling through NFT collectibles. Very clever and a newinterpretation and reimagining of the word 'personalisation'.
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Poker marketing campaign
| 888 | This submission benefits from providing a clear outcome to the activity in terms of uplifts in revenue and player engagement, showing real value to 888. The link to the video helped show how the idea was successfully brought to life. The leaderboard idea is a well used creative tool and it seems to have been applied well to poker in this instance and doubtless generated greater interest and engagement than would otherwise have been achieved, as seen in the outcomes.
Very good submission. BLAST leader boards are genuinely innovative.
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Social marketing campaign
| tombola | Tombola have done immensely well using their sponsorship of "I'm a Celebrity Get Me Out of Here" - and used this across their social media channels. Lots of engaging content that's completely original.
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Socially responsible marketing campaign
| Kaizen Gaming | This a very original idea of creating their own brand ambassadors from grass roots athletes who are core to the sports that the brand is so reliant on. It seems the campaign has been picked up extensively and generated great levels of earned media.
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Sportsbook innovation in responsible gambling
| Kindred Group | "Kindred's continued pledge to derive 0% of revenue from harmful gambling by next year remains a leading message in the sector but this is also clearly backed up by action in order to achieve it, alongside continued support for engagements such as their Sustainable Gambling Conference.
it is impressive to see that their system now tracks 24 criteria, up from just four previously, as well as incorporating web based data so that it is more able to detect harmful activities. This seems to have resulted in even more interventions than last year and so many of those contacted adopting better behaviours"
Full marks. Kindred are by far and away the 'market leaders' when it comes to how seriously they take safer gambling and should be rightly lauded for it. Their decision to publicy state how much of their revenue is from at risk play was a risky move in itself but one that should be celebrated and emulated on a like for like basis by all other serious operators. I also love that they've launched an SG conference and are funding Phds to better understand harmful gambling and indentify prevention measures. Well done Kindred.
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Sportsbook marketing campaign
| Kaizen Gaming | This campaign does seem to have been extremely successful. The creative execution is good and the raft of improved metrics does point to this being a very successful campaign. The growth in target consumers, particularly younger people, does indicate that the campaign seems to have achieved what it set out to do.
Brilliant campaign and made me smile, very original.
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Supplier marketing campaign
| Evoplay | Very comprehensive marketing campaign raising material awareness.
They have outperformed the rest of the contenders. Through innovative and creative use of all marketing channels, they have successfully reached out to both B2B and B2C audiences. The campaign was very well planned and executed, proper attention was given to all touch points and timelines. It's also one of the best presented cases I have seen during this awards season.
Excellent game launch campaign, including an 'artbook' which I've not seen before and really strong results via social media. |
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