Winners 2022



Judges' Comments

Acquisition and retention partner


They have embraced and then adapted to the changing world around them from an increased spotlight on RG to changing customer demographics and expectations as well as utilising emerging tech - Coronavirus Pulse is just one example of why they are a leader in their field.

Different concept to predictive modelling which can be very useful for customer insight and retention.

Affiliate of the Year

Unique offering, charitable focus, looking to promote safer gambling, rankings driven by quality, strong back-links, experienced team.

Fantastic. Great future ahead.

Affiliate programme

Betsson Group

Textbook example of a great affiliate programme.

Definitely experienced in affiliate programmes and have taken into consideration everything that affiliates want and need. If I was an affiliate, I would want to work with them.

Very comprehensive and detailed submission covering all criteria in a detailed manner.

Casino Content Supplier


Adding new and innovative features such as SDK and hitting some incredible numbers.

Casino Operator 

William Hill International

A strong growth year supported by great marketing.

Wide range of games and memorable brand.

MrGreen finds a perfect mix between innovation, product quality and responsible gaming and remains an absolute stronghold for casino and sportsbetting.

Casino Platform Supplier 


Impressed by their approach to solve scalability and integration issues and address user needs. The numbers show the success of this approach.

Good submission covering the criteria with special focus on their YG Masters and GATI which seems to have been extremely successful.

Corporate services supplier

Internet Vikings

Criteria covered well and growth into US means they understand the market and needs.

Good submission, good company.

Customer services operator

Betsson Group

They understand that the key to great customer service is not what you get right it's about what you could do better.

Innovative strides with exciting prospects to leverage its position within its current and new markets.

In-house Product Innovation

ComeOn Group

In a very competitive market ComeOn have also jumped on the influencers bandwagon similar to other operators in the industry, however combining this product may set themselves apart from the crowd. Love the logo and the whole concept of this new product. Good submission that covers all criteria.

I think that the product is fresh and very innovative. good submission with great video. I think that this is a truly innovative and fresh approach and it seems to have gone down well with the most important judges, the customers. A winner.

Marketing campaign

Betsson Group

A really well executed campaign with great results. Betsson’s approach in this Marketing campaign is truly breath-taking.

I was incredibly impressed by their TV commercial and how they successfully communicated that their free-to-play prediction game is truly for everyone.

Their high-tech VR studio was a perfect mix of skilled presenters, guests, analyses and showing betting data at the right times.

Strong marketing presence with use of different channels.

Mobile Operator

Danske Spil

A very successful launch of a new mobile app.

Thanks to completely rewritten flows and a highly effective 4 pillar system.

Danske Spil puts back the fun and excitement to the lotto gaming experience.

Operator of the Year 

Betsson Group

Betsson really stands out in all key criteria for this category, especially with their growth and commercial success in the Nordic region. A worthy operator of the year!

Giant in the industry and with an operational high standard and innovative and differentiation when it comes to marketing and offering presence, Betsson is the unchallenged leader in the online casino world. Always challenging and improving the status quo with their users in their heart and mind. Always mobile-first! Always trying new approaches (f.e. with Jalla Casino with Social first approach) while steadily improving all key pillars at rapid pace.

Rising star

Shape Games

A real success story of a company created an impressive product and making that a commercial success across continents. Shape Games ticks all relevant boxes with ease. It is truly stunning what such a small team can produce in such a short time-frame. Hats off to all involved.

Safer gambling operator

Mr Green

I like the approach and constant development of their safer gambling processes and tools. The approach is very focused and customer centric. It’s a serious way of doing the right thing. - Excellent submission and continuous development of Safer gambling processes and tools. Shows they mean it.

Skill games supplier **NEW FOR 2022*

Scout Gaming Group

Fantasy based skill is a very popular game and the company gives a good impression about their product and ROI.

Software supplier **NEW FOR 2022**

Sigma Software Group

Slots and game game provider of the future - very much one to watch.

Interesting and innovative company which good prospects in their sector.

Sports Betting Operator

Betsson Group

Always a serious contender for the award. Good submission, good numbers, a favourite.

Very good submission tackling all criteria very well and good numbers to support their submission. Betsson proves again why it is such a fortress in sports betting. despite big challenges throughout the year. They managed to do 9 product enhancements, including full-screen streaming on mobile devices and advanced sport/league lobbies.

Betsson taught its competitors a big lesson with its exceptional marketing activities. The cross-selling conversion rate of their product is staggering. Also the unique approach regarding the Nordicbet million will see lots of copycats in the next years.

Sports Betting Supplier

Shape Games

Fantastic presentation of a great product offering.

Virtual sports supplier **NEW FOR 2022**


Great growth potential looking at new horizons. Well positioned to capitalise. Fantastic company and product.

2022 Event Gallery