2026 winners
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EGR B2B Awards | 3 June 2026 | City Central at the HAC, London
General categories
Best customer service
Sportradar
"Sportradar brings the most disciplined metrics across every criterion, with quantified claims, tier 1 retention and impressive retention rates. They are clearly well trusted by their customers and demonstrate great response times."
Highly commended: Continent 8
Employer of the year
Fast Track
"Fast Track has delivered a fantastic 12 months, once again being recognised as a 'Great Place To Work' along with low churn and a high trust score. They have demonstrated solid internal support, promotions and a great DEI scheme that seems to motivate and resonate through the business."
Individual achievement award **NEW FOR 2026**
Lee McFarland, founder, Behind The Gloves
"Lee has made a truly impressive impact on the industry, raising money and promoting well-being. His work has clearly resonated, helping to build a strong reputation while steadily increasing engagement and participation."
Highly commended: Yoel Zuckerberg, CPO, Soft2Bet
Marketing campaign of the year **NEW FOR 2026**
Evoplay
"Evoplay has delivered an outstanding marketing campaign that clearly demonstrates strong product growth driven by a creative, well-executed multi-channel strategy. By effectively leveraging a mix of platforms, the campaign amplified brand visibility and engaged diverse audiences, translating into tangible results. The approach showcases innovation in both messaging and delivery, with a cohesive narrative across channels."
Team achievement award **NEW FOR 2026**
Hub Affiliations
"Hub Affiliations submitted the most complete and balanced entry across all criteria. The team have achieved outstanding commercial scale, genuine cross-functional integration, best-in-class safer gambling integration and strong innovation."
Highly commended: EveryMatrix - Marketing team
Innovation categories
Innovation in casino software
Soft2Bet
"Soft2Bet's MEGA software is great work, showcasing a modern and innovative approach to casino software that clearly stands out in a competitive field."
Highly commended: Entain
Innovation in mobile
Soft2Bet
"Soft2Bet presents a strong mobile-native transformation case, particularly through its shift away from web-view architectures toward a true native UX layer and the deployment of its proprietary MEGA gamification ecosystem which introduces persistent progression loops and social mechanics aligned with modern mobile engagement behaviour. The submission is further strengthened by clear commercial validation via multiple #1 App Store rankings across regulated markets."
Innovation in payments solutions
Worldpay
"Worldpay has delivered an excellent and highly compelling submission, supported by strong, well-articulated case studies that clearly demonstrate the impact and effectiveness of its payment solutions. Overall, it is a standout entry and a thoroughly deserving winner."
Innovation in sports betting software
BETBY
"Betby is a prediction markets innovator, redefining what a sportsbook model can be. They are fixing the main issue of exchanges such as complexity and liquidity, making predictions feel and behave like any sportsbook but keeping the market access."
Service categories
AI solutions supplier
Yaspa
"Yaspa has demonstrated a highly credible, research-backed, and socially responsible innovation that uses AI to address one of the industry’s toughest challenges: linking financial well-being with gaming behaviour. Yaspa’s Intelligent Payments platform combines technical depth, regulatory alignment, and real-world performance metrics, making it a standout entrant for categories focused on AI innovation, data analytics, or responsible gambling enablement."
Compliance & KYC supplier
Mindway AI
"Mindway AI have demonstrated their position as a standout supplier in the RegTech space, which is why it sits at the forefront of revolutionising compliance and KYC. Activity outlined in the judging period and the new and existing partnerships are highly impressive."
Corporate services supplier
SolutionsHub
"SolutionsHub has delivered a solid and well-structured entry, demonstrating its capabilities and impact as a corporate services supplier. Overall, the clarity, depth of information, and customer validation combine to present a convincing and credible case for SolutionsHub as a deserving winner in this category."
Cryptocurrency services supplier
CryptoProcessing by CoinsPaid
"CoinsPaid sets the gold standard for reliability at scale. Processing over €800M monthly with elite-level compliance and ISO certification, CoinsPaid offers the battle-tested stability and sophisticated stablecoin settlement options that global operators require."
Customer acquisition partner **NEW FOR 2026**
Intelitics Software
"Intelitics has shown core strengths of ROI and profitability, with a reduction of wasteful traffic while increasing net deposits, making them a highly attractive proposition for operators in high-cost markets such as the US. They aren't simply a vendor but work as a consultancy that advise on the structure of acquisition models, and use data-driven intelligence to manage complex ecosystems."
Customer retention partner **NEW FOR 2026**
Optimove
"Optimove's submission shows an emphasis and pride in being a 'true' CRM partner with detailed case studies. They are focussing on traditional and new markets including LATAM, and work with 50% of the Power 50 operators. They are clearly operating at scale, showing great success this year with 31 new operators signed up."
Data centre and cloud systems provider
Continent 8 Technologies
"Continent 8 demonstrated significant scale, breadth of product, client trust and a clear innovation point through the launch of Threat Exchange. Its global footprint, cybersecurity capability, managed cloud proposition, NOC/SOC coverage and strong customer satisfaction evidence make it the most complete and market-leading entry in the category."
Investment partner of the year
Waterhouse VC
Marketing services supplier
Receptional
"Receptional delivered a highly engaging and memorable submission, standing out for the originality and creativity of the entry itself. The content demonstrates a strong understanding of specific market challenges, paired with practical, well-considered solutions that highlight both strategic thinking and execution. Strong across the judging criteria, it combines innovation with clear commercial impact, making Receptional a deserving winner in this category."
Payments company
Paysafe
"Paysafe delivered a best-in-class, legacy-leader submission that combines breadth, regulatory reach and product diversity with credible innovation momentum. Paysafe successfully conveys authority, maturity and continued relevance after 30 years in operation. Commercial success is evidenced by strategic Brazilian market entry and orchestration partnerships yielding 20+ operator go-lives."
Highly commended: Nuvei
PR firm of the year
Square in the Air
"Square in the Air's submission outlines its position as a market leader. With a record turnover and over 150 clients globally, they clearly understand customer needs and show constant innovation with expanded video production and affiliate/streamer growth. They have successfully moved beyond PR to offer design, video, social media, and now a high-level creative/brand strategy division."
Recruiter of the year
Arnold Ash Group
"Arnold Ash have submitted a very strong entry based on a high volume of hires in the last 12 months and strong testimonials from candidates and customers. They emphasise long-standing, embedded relationships with clients, with 100% client retention from CEOs of prominent igaming companies. They have seen +38% YoY revenue growth and a 150% increase in clients placed."
Highly commended: Pentasia
Services rising star
LuckyDraw
"LuckyDraw is a unique white label solution and are clearly scaling well and fast. Prize draws are a growing space and LuckyDraw have demonstrated early momentum."
Highly commended: Gamanza Engage
Software and network categories
Affiliate software supplier
NetRefer
"NetRefer's entry combines high commercial performance with very clear reporting innovation. The investments in AI powered analytics supporting back office strength is a clear separator. The adoption of Tier-1 operators reinforce the credibility and customer service level, and their commercial success make this the most impressive entry."
Aggregator platform
SlotMatrix by EveryMatrix
"SlotMatrix by EveryMatrix stands out as a leading aggregator platform, driven by its extensive catalogue and strong positioning as an effective B2B tool. Its zero platform fee model offers a clear commercial advantage, and the entry shows evidence of commercial success and market penetration. They are expanding significantly into the AI/web3 zone and are definitely leaders in this category."
Bingo supplier
Entain Group
"Entain has provided a standout submission that skilfully combines scale, innovation and ethical responsibility. It moves beyond traditional bingo supply to operate a dynamic entertainment ecosystem, backed by world-class stability and predictive player protection."
Casino software supplier - over 5 years
Pragmatic Play
"Pragmatic Play delivers a very strong entry including a great amount of detail and evidence. During the judging period, Pragmatic Play launched over 160 new networks and dedicated tables, expanding its live casino operations, achieving a 15.8% content share in applicable regulated markets, as well as a 40% increase in unique users to their crash games. They are a leading supplier of igaming content."
Casino software supplier - under 5 years
Octoplay
"Octoplay demonstrated the most complete and compelling entry, combining good commercial traction, clear proprietary innovation, rapid regulated expansion and co-development partnerships. Their entry showed a successful focus on North America, with 5 new integrations per month and exclusive partnerships with Entain and FanDuel."
Crash games supplier
SPRIBE
"SPRIBE is the undisputed heavyweight in this category, with a 90% market share in key regions and staggering 420,000 bets per minute. SPRIBE has turned Aviator into a global culture-defining brand through elite engineering and landmark sports partnerships."
Esports betting supplier
BETER
"BETER has demonstrated clear innovation and growth, with impressive stats of 450 global esports tournaments annually including 40,000 pre-match and live events. They provide always-on content that keeps engagement high and have invested in the right areas such as streaming and fast settlement, making this the most complete offering in the category."
Highly commended: DATA.BET
Full service platform of the year - over 5 years
Pragmatic Solutions
"Pragmatic Solutions delivers a very strong tier 1 platform entry with clear credibility in the enterprise PAM segment and one of the most convincing multi-jurisdiction scalability narratives in the category. This submission stands out for combining hard performance metrics, regulatory breadth, integration depth and major operator migration case studies and overall shows a great presence across the industry."
Full service platform of the year - under 5 years
Strive Gaming
"Strive presents the most balanced case in this shortlist. Their dynamic rules compliance architecture reflects a genuine response to operator pain points in regulated North American markets, where speed to market without sacrificing control is a real and unresolved tension. Their customer validation is exceptional, such as Golden Nugget's seven-year renewal and competitive migrations of PlayStar and Betsson from previous providers."
Highly commended: GR8 Tech
In-play betting software
Sportradar
"Sportradar's entry shows the strong quantified impact of an in-play system, with strong growth metrics and clear operator profitability gains. Their product development was extensive, and innovation in AI-driven pricing translated to measurable uplift in user engagement. There is a good balance of innovation and commercial impact."
Highly commended: Pragmatic Play - Sports!
Live casino supplier
Playtech
"Playtech's LATAM expansion demonstrates genuine understanding of regional customer need and jurisdictional readiness. The innovative blue-screen dynamic table for BetVictor, enabling multi-brand customisation from a single physical set, showcases technical creativity, and the overall entry shows strong growth."
Live streaming supplier
FeedConstruct
"FeedConstruct demonstrated good coverage and capability in an exceptionally competitive category. They delivered a robust and commercially proven proposition within the judging period."
Highly commended: Stats Perform
Lottery supplier
Instant Win Gaming (IWG)
"IWG delivered the strongest entry, combining continuous, specific product innovation, lottery partnerships with tier 1 partners, and apparent market leadership. They have shown their achievements and progress since their win last year and are delivering a diverse portfolio of high-performing games to global lottery partners."
Multi-channel supplier
EveryMatrix
"EveryMatrix submitted a winner-level entry, with the strongest blend of omnichannel scale, tier 1 delivery, retail/SSBT footprint and quantified commercial outcomes. Product depth, modular flexibility and integrated engagement tools demonstrated clear customer understanding."
Poker supplier
EvenBet Gaming
"EvenBet has delivered the strongest poker-specific submission with credible product depth, flexibility and operator relevance. The entry has the best balance of poker product innovation, delivery, client feedback and market understanding in the category."
Safer gambling software supplier
Yaspa
"Yaspa has delivered a strong and innovative submission focused on financial vulnerability and demonstrating a great take on open-banking's ability to link to at-risk indicators. Intelligent Payments is well aligned to current affordability challenges and provides useful research validation."
Slot supplier - over 5 years
Pragmatic Play
"Pragmatic Play demonstrates a masterclass in industrial-scale excellence, with the largest distribution footprint and game library amongst peers driving exceptional commercial performance globally. Their entry showed a strong cadence of releases and player-centric mechanics, with continuous innovation and deep understanding of operator monetisation. The '1000' series proves they are the benchmark for player retention."
Slot supplier - under 5 years
White Hat Studios
"White Hat Studios stand out as the clear leader in the US market, with a growing portfolio of licensed and branded content. They have captured a 9.9% share of the highly competitive US slot market by beautifully marrying top-tier entertainment IPs with a dedicated bespoke operator pipeline."
Highly commended: Octoplay
Social casino supplier
Inspired Entertainment
"Inspired Entertainment has fundamentally reimagined the 'social' in social casino. The launch of Player Link has transformed the category by introducing genuine multiplayer persistence and shared rewards. This level of innovation, paired with a remarkable 54% surge in interactive revenue, prove they are setting the global standard for community-driven engagement."
Software rising star
OpticOdds
"OpticOdds delivers the strongest overall entry, combining clear product development with strong commercial proof such as 50% client growth, more than 300% revenue growth, 96% client retention and 50+ new Screen V2 partners. They have shown strong evidence of market adaption and trading workflow understanding, making this a powerful entry."
Sports betting supplier
FIRST - Best in Sports
"FIRST delivers a fresh and engaging approach to sports betting, successfully blending traditional sportsbook functionality with gamification elements to create a more dynamic user experience. Overall, FIRST presents an interesting and promising proposition, with strong foundations that mark it out as a deserving winner in the category."
Sports data supplier
Stats Perform
"Stats Perform delivers a strong entry that displays consistent, high-quality data backed by strong rights. They have shown significant user engagement through 'watchable' data and have had a major commercial success with Opta and RunningBall being awarded Official Betting Data Provider status by FIFA in 2025-26."
Sportsbook platform supplier
Sportradar
"Sportradar has demonstrated incredible scale and growth in the last 12 months with record levels of revenue and incredible innovation in reducing latency and friction. A 109% Customer Net Retention Rate and the BetFred renewal make this a strong entry, as do examples of AI native architecture with proven commercial results and a genuinely comprehensive back office."
Virtual sports supplier
Highlight Games
"Highlight Games delivered the strongest entry due to their exclusive rights deals, OpenBet integration and 1xBet launch, demonstrating genuine commercial scale and momentum. They have seen impressive YoY growth, and SOCCERBET remains a standout product in terms of setting the standard. Their growing portfolio of wider products demonstrates clear innovation and growth."
Highly commended: Inspired Entertainment
White label partner
SoftGamings
"SoftGamings demonstrate the strongest overall white-label case, with a broad product suite, uptime, launches, client growth and licensing footprint. They show new product innovation and strong client testimonials, as well as serious scale and infrastructure."