2026 winners
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EGR Europe Awards | 18 February 2026 | Hilton Malta
GENERAL CATEGORIES
European employer of the year
Alea
"Alea demonstrates exceptional people outcomes, with very strong retention and engagement scores supported by comprehensive wellbeing, leadership development, and internal progression initiatives. It presents a well-evidenced, people-first culture embedded across the organisation."
European ESG initiative of the year
Betsson Group
"A best‑in‑class ESG submission demonstrating scale, structure and measurable impact across Europe. Betsson stands out for embedding ESG at Board level, and backing ambition with independently verified standards, certifications and data across multiple regulated markets."
European responsible gambling initiative of the year
Betsson Group
"Betsson Group delivers one of the most comprehensive, mature and demonstrably effective responsible gambling frameworks operating in Europe today. Their leadership in research, certification, staff training and public-facing campaigns—such as its European Safer Gambling Week short film demonstrates accountability, cultural alignment and a genuine commitment to advancing industry standards."
INNOVATOR CATEGORIES
European marketing campaign of the year – B2B
BETBY
"The analogy with chess and having a young chess master as ambassador is creative and innovative, a strong campaign and thematic coherence, BETBY are a deserved winner."
European marketing campaign of the year – B2C
RocketPlay Casino
"RocketPlay Casinos campaign goes beyond one-off promotional tactics, demonstrating how qualitative insight becomes commercial engine while strengthening brand positioning as community-first operator."
Individual achievement award
Tom Light, FIRST - Best in Sports
"Tom stands out with clarity in terms of strategy and focus in terms of execution. The focus on LATAM, succeeding and then applying those lessons to European markets needs a lot of conviction and patience and Tom has achieved that."
OPERATOR CATEGORIES
Central and Eastern Europe - Affiliate of the year
Casino Guru
"Casino Guru is one of the most unique and forward-thinking affiliates in Europe. They go far beyond standard reviews by offering real tools for player protection, dispute resolution, education, and transparency, such as their Safety Index and Complaint Resolution Center. Their traffic is clearly trust-based and loyal, with strong community engagement and fully organic growth."
Central and Eastern Europe - Operator of the year
Kaizen Gaming
"Kaizen Gaming transformed its sportsbook into a dynamic, innovation-driven experience, combining proprietary technology and personalization to deliver more interactive and intuitive betting with its Betano brand in the Czech Republic."
The Balkans and Southern Europe - Affiliate of the year
Kingbet Media
"Kingbet Media stands out for its exceptional performance in Greece, delivering impressive traffic, FTD growth, and strong campaign ROI. Their comprehensive 360° strategy integrates content, influencers, paid media, live tools, AI-driven features, and robust data infrastructure, all underpinned by a strong commitment to compliance."
The Balkans and Southern Europe - Operator of the year
Novibet
"Novibet’s clear operational excellence, strong localisation for Greece & Cyprus, and robust commercial growth demonstrate disciplined execution. Product depth, NBA partnership, measurable retention and RG adoption, and strong customer insight position Novibet as a benchmark operator in mature, regulated Southern European markets."
The Nordics and Baltics - Affiliate of the year
Better Collective
"Better Collective demonstrates outstanding excellence as an affiliate across the Nordic and Baltic regions, combining scale with clear market understanding and consistently strong performance for operator partners."
The Nordics and Baltics - Operator of the year
Betsson Group
"Betsson Group delivers a best-in-class example of operational excellence across the Nordics and Baltics, combining deep local market understanding with scalable technology, strong brand execution and sustained commercial success."
UK and Ireland - Affiliate of the year
MightyTips
"MightyTips has a strong case based on traffic growth, product improvements, and a clear focus on human-written content. Their Bonus Cards product and UX features like favourites and reviews show they are thinking about usability and conversion, and the reported ROI and retention rates support strong partner value."
UK and Ireland - Operator of the year
PlayOJO
"PlayOJO continues to excel in the UK with sustained growth, bold and disruptive marketing, and a strong player-centric approach. The team stands out for effectively differentiating the brand in a competitive marketplace, underpinned by a clear commitment to responsible gaming."
Western Europe - Affiliate of the year
Better Collective
"Better Collective continues to scale its media brands with strong audience growth and engagement. Wettbasis has built a fast-growing presence across TikTok, Instagram, YouTube, and WhatsApp. The platform is supported by popular podcasts featuring well-known football figures, reinforcing its position as one of the country’s fastest-growing digital football media brands."
Western Europe - Operator of the year
Swiss Casinos AG
"Swiss Casinos is Switzerland’s leading multichannel casino operator, maintaining the balance of a client centric approach blended with the innovation of technology and in-house software development to deliver a potential game changer with ReelLink."
SERVICE CATEGORIES
European aggregator platform supplier
SlotMatrix by EveryMatrix
"SlotMatrix has proven credentials, securing major public contracts including Veikkaus in Finland and Norsk Tipping in Norway, alongside partnerships with tier-one operators. Operating across 70+ jurisdictions, they demonstrate exceptional regulatory expertise and the capability to navigate Europe’s complex compliance landscape at scale."
European acquisition and retention partner
Soft2Bet
"MEGA by Soft2Bet sets a benchmark for acquisition and retention in Europe, combining entertainment-first engagement with measurable results. MEGA demonstrates deep understanding of player behaviour, consistent performance, and reliable service, establishing Soft2Bet as a trusted partner for sustainable growth and retention."
European casino content supplier
Evolution
"One of the top companies in this category. Relentless game release with back end performance and customer traction only to be envied."
European casino content supplier - Under 5 years
REEVO
"This is an excellent submission from REEVO, showcasing impressive visuals with good focus on being user-centric."
European casino platform supplier
Soft2Bet
"The growth and success of Mega Engine seem second to none and the explanation of its functionality and success is detailed and interesting. They seem to be solving many of the Operators issues and problems whilst gaining licences and scalability. Fantastic product."
European compliance technology supplier
GeoComply
"GeoComply demonstrates strong scalability and seamless integration, with rapid rollouts and proven operator support."
European corporate services supplier
BetComply
"BetComply presents one of the strongest commercial growth narratives. The expansion of its ComplyCheck tool into multiple jurisdictions, combined with high-profile client wins and senior industry hires, demonstrates both scalability and responsiveness to regulatory complexity."
European crash games supplier
SPRIBE
"Aviator sets the global benchmark for crash games, combining innovation with impressive quantitative results."
European payments and fraud solutions company
Paytently
"Paytently delivers outstanding, compliant, and operator-centric results across Europe, making it a deserving winner of this award. The platform demonstrates strong innovation through AI-powered payment orchestration, next-generation APIs, and deep open-banking integrations."
European safer gambling supplier
Mindway AI
"Mindway AI continues to set the benchmark with behavioural insights at scale, deep product innovation and consistent leadership across Europe. Strategic partnerships, award recognition, and thought leadership reinforce its standout status in player protection."
European software supplier
Pragmatic Play
"Pragmatic Play showcased outstanding commercial momentum and content performance across both slots and live casino. Strong growth in player engagement, bet volumes, and active users reflects continued demand for its high-quality, recognisable titles."
European sports betting supplier
Sportradar
"Sportradar sets the benchmark for data quality, reporting depth, and technological sophistication, combining vast scale with clear, tailored operator value across Europe."