This award recognises the operator or supplier that has used AI most effectively to change how it does business in the European igaming market during the judging period. Entries can cover any use of AI, whether it faces the customer or runs behind the scenes. That includes personalisation and product recommendations, customer service, player protection and safer gambling, fraud and AML detection, trading and pricing, marketing, and content or game development.

Key criteria include:

• Innovation and originality
• Commercial impact
• Customer experience
• Responsible use and compliance
• Scalability and implementation
  

This award will recognise the company that can demonstrate its commitment to organisational performance improvement through investment in the recruitment, personal and skills development, and motivation of every individual employee. Special consideration will be given to the company that can show evidence of a clear plan towards integrating a strong company culture right across the business.

Note: B2B and B2C companies active in any number of markets in Europe are eligible to enter for this category.

Key criteria include:

• Staff retention and employee engagement
• Positive leadership and management
• Incentive and benefit schemes
• Quality of training initiatives

This award will recognise the marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution.

Key criteria include:

• Originality and creativity
• Direct results of marketing campaign in terms of acquisition, revenue, etc.
• Demonstration of achieving core objectives and enhancing brand values
• Future development possibilities
  

This award will recognise the most effective responsible gambling initiative in place to ensure the improved safety and experience of customers across Europe. Entrants should outline the procedures implemented across their product output with understanding of the needs and behaviours of customers, and the ways in which responsible gambling tools are in place to contribute to the betterment of industry responsibility.

Note: Companies active in any number of markets within Europe are eligible to enter for this category.

Key criteria include:

• Age verification
• Problem gambling assistance
• Problem gambling safeguards
• CRM and problem gamblers
• KYC procedures
• Advancement of research in gambling
  

The Rising star award rewards an operator, affiliate or supplier of up to two years in existence that, despite being new to the market, is rapidly growing and establishing itself as a force to be reckoned with. Innovation will be a major factor in the judging process, as well as specific recognition of the customer needs and trends in a specific region, and early signs of commercial success will also be taken in to account.

Note: this category is only open to companies launched in the last two years. New companies active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Operational excellence within specific regions outlined in this section
• Quality of product
• Evidence of growth and early commercial potential
• Strength of brand and marketing
• Understanding of specific customer needs
  

This award will go to the individual employee of a B2B or B2C company who has delivered outstanding work across the past 12 months, working to develop or improve the position of the company in the European market. Those eligible can represent any area of the business, from sales strategy to technological innovation. Entries should outline details of the individual and their work, explaining why they should be deserving of special industry recognition this year.

PLEASE NOTE : Individuals nominated must have been employed for a minimum of the awards judging period, starting in or before October 2025. Entrants can be from any level of seniority. Please include detailed information of their job role and specific projects worked on in the past 12 months.

This award recognises the team within an operator or supplier that has made the biggest contribution to its business’s success in the European igaming market during the judging period.

Any team can enter, from product, tech, trading, marketing, CRM and customer service to compliance, safer gambling, payments or a cross-functional project team. Judges want to know who the team are and what they set out to achieve. The strongest entries will show both measurable results and a real sense of the team’s culture and collaboration.

Key criteria include:

• Achievements and results
• Collaboration and teamwork
• Innovation and initiative
• Culture and development
• Contribution to the business
  

This award recognises the affiliate that has provided exemplary excellence within the Central and Eastern European market, either across multiple markets or one singular market. The award will highlight the affiliate who has provided stellar traffic generation and ROI for operators in one or more of the markets in this region, strong partnership strategies and quality acquisitions. Scale across these markets will not be the determining factor but rather evidence of clear understanding of target customers and proven results for operator partners.

Note: Affiliates active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Differentiation and quality of offering
• Quality of traffic
• Innovation
• Strong partner relationships
  

This award recognises the operator that has provided exemplary operational excellence within the Central and Eastern European market, either across multiple markets or one singular market. The award is not for the operator with the farthest reach in this region, but rather the one who has displayed market-leading innovation, strong product performance and recognition of the specific needs of the target customer in one or more of the markets in this region. Entrants must outline the specific markets in which they are evidencing their growth and performance, with clear examples of the products and services on offer which deliver strong results and customer satisfaction.

Note: Operators active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Operational excellence within specific regions outlined in this section
• Quality and diversity of product
• Growth and commercial success
• Strength of brand and marketing
• Understanding of specific customer needs
  

This award recognises the affiliate that has provided exemplary excellence within the Balkans and Southern European market, either across multiple markets or one singular market. The award will highlight the affiliate who has provided stellar traffic generation and ROI for operators in one or more of the markets in this region, strong partnership strategies and quality acquisitions. Scale across these markets will not be the determining factor but rather evidence of clear understanding of target customers and proven results for operator partners.

Note: Affiliates active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Differentiation and quality of offering
• Quality of traffic
• Innovation
• Strong partner relationships
  

This award recognises the operator that has provided exemplary operational excellence within the Balkans and Southern European market, either across multiple markets or one singular market. The award is not for the operator with the farthest reach in this region, but rather the one who has displayed market-leading innovation, strong product performance and recognition of the specific needs of the target customer in one or more of the markets in this region. Entrants must outline the specific markets in which they are evidencing their growth and performance, with clear examples of the products and services on offer which deliver strong results and customer satisfaction.

Note: Operators active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Operational excellence within specific regions outlined in this section
• Quality and diversity of product
• Growth and commercial success
• Strength of brand and marketing
• Understanding of specific customer needs
  

This award recognises the affiliate that has provided exemplary excellence within the Nordics and Baltics market, either across multiple markets or one singular market. The award will highlight the affiliate who has provided stellar traffic generation and ROI for operators in one or more of the markets in this region, strong partnership strategies and quality acquisitions. Scale across these markets will not be the determining factor but rather evidence of clear understanding of target customers and proven results for operator partners.

Note: Affiliates active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Differentiation and quality of offering
• Quality of traffic
• Innovation
• Strong partner relationships
  

This award recognises the operator that has provided exemplary operational excellence within the Nordics and Baltics market, either across multiple markets or one singular market. The award is not for the operator with the farthest reach in this region, but rather the one who has displayed market-leading innovation, strong product performance and recognition of the specific needs of the target customer in one or more of the markets in this region. Entrants must outline the specific markets in which they are evidencing their growth and performance, with clear examples of the products and services on offer which deliver strong results and customer satisfaction.

Note: Operators active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Operational excellence within specific regions outlined in this section
• Quality and diversity of product
• Growth and commercial success
• Strength of brand and marketing
• Understanding of specific customer needs
  

This award recognises the affiliate that has provided exemplary excellence within the UK and Ireland market, either across multiple markets or one singular market. The award will highlight the affiliate who has provided stellar traffic generation and ROI for operators in one or more of the markets in this region, strong partnership strategies and quality acquisitions. Scale across these markets will not be the determining factor but rather evidence of clear understanding of target customers and proven results for operator partners.

Note: Affiliates active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Differentiation and quality of offering
• Quality of traffic
• Innovation
• Strong partner relationships
  

This award recognises the operator that has provided exemplary operational excellence within the UK and Ireland market, either across multiple markets or one singular market. The award is not for the operator with the farthest reach in this region, but rather the one who has displayed market-leading innovation, strong product performance and recognition of the specific needs of the target customer in one or more of the markets in this region. Entrants must outline the specific markets in which they are evidencing their growth and performance, with clear examples of the products and services on offer which deliver strong results and customer satisfaction.

Note: Operators active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Operational excellence within specific regions outlined in this section
• Quality and diversity of product
• Growth and commercial success
• Strength of brand and marketing
• Understanding of specific customer needs
  

This award recognises the affiliate that has provided exemplary excellence within the Western European market, either across multiple markets or one singular market. The award will highlight the affiliate who has provided stellar traffic generation and ROI for operators in one or more of the markets in this region, strong partnership strategies and quality acquisitions. Scale across these markets will not be the determining factor but rather evidence of clear understanding of target customers and proven results for operator partners.

Note: Affiliates active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Differentiation and quality of offering
• Quality of traffic
• Innovation
• Strong partner relationships
  

This award recognises the operator that has provided exemplary operational excellence within the Western European market, either across multiple markets or one singular market. The award is not for the operator with the farthest reach in this region, but rather the one who has displayed market-leading innovation, strong product performance and recognition of the specific needs of the target customer in one or more of the markets in this region. Entrants must outline the specific markets in which they are evidencing their growth and performance, with clear examples of the products and services on offer which deliver strong results and customer satisfaction.

Note: Operators active in any number of markets within this region are eligible to enter for this category.

Key criteria include:

• Operational excellence within specific regions outlined in this section
• Quality and diversity of product
• Growth and commercial success
• Strength of brand and marketing
• Understanding of specific customer needs
  

This award will be given to the company which has excelled as a customer onboarding and retention partner to igaming operators in Europe during the past 12 months. Entrants will need to provide evidence of commercial success and positive feedback from their clients, detailing the specific methods and tools that produce outstanding results in one or more European markets.

The award is not necessarily to the company with the widest scale, but rather to the company that has delivered outstanding results with tailored solutions for operators within Europe.

Key criteria include:

• Business growth
• Delivery of brief
• Flexibility 
• Understanding customer needs
• Reaction to market challenges
• Reliability of service

This award recognises the aggregation platform that has given European operators the strongest, most reliable route to third-party content over the past 12 months. The winner will have combined a broad, well-curated portfolio with solid technology, compliance in each market and close commercial partnership.

Key criteria include:

• Content breadth and quality
• European market reach
• Technology and performance
• Operator partnerships
• Commercial results
• Innovation

This award will be given to the supplier that has offered the most innovative casino content over the past year that has allowed European operators to serve the specific needs and trends of their target market. Judges will award the prize for the quality and performance of the casino software and related technology, customer service, and the company’s commercial success, with special consideration given to innovation and understanding of market trends.

The award is not necessarily to the company with the widest scale, but rather to the company that has delivered outstanding results with tailored solutions for operators within Europe.

Key criteria include:

• Product development
• User interface and experience
• Innovation
• Understanding customer needs
  

This award will be given to the supplier that has offered the most effective casino platform over the past year to serve the needs of operators in Europe. Judges will award the prize for the quality and performance of the casino platform and related technology, customer service, and the company’s commercial success, with special consideration given to innovation and understanding of specific trends and customer needs in the European market.

The award is not necessarily to the company with the widest scale, but rather to the company that has delivered outstanding results with tailored solutions for operators within Europe.

Key criteria include:

• Scalability and integration
• Stability and flexibility
• Understanding customer needs
  

This award recognises the supplier whose technology has done the most to help operators meet their regulatory duties and protect players in the European igaming market during the judging period. Entries can cover any technology that supports compliance or safer gambling, including player risk detection and behavioural analytics, affordability and source-of-funds checks, KYC and age verification, AML and fraud monitoring, deposit and session limit tools, self-exclusion integrations, regulatory reporting and marketing compliance. Judges want to see clear evidence that the product has made a difference for operators and their players.

Key criteria include:

• Effectiveness and outcomes
• Regulatory expertise
• Innovation
• Player experience
• Client impact and partnerships
• Industry contribution
  

The judges will reward the provider which has provided a market-leading service or solution for gaming operators in Europe to enable improved in-house processes and output. Entrants will need to provide evidence of understanding specific needs of operators in Europe, as well as positive feedback from clients.

The award is not necessarily to the company with the widest scale, but rather to the company that has delivered outstanding results with tailored solutions for operators within Europe.

Key criteria include:

• Business growth
• Delivery of brief
• Reaction to market challenges
• Reliability of service
  

Judges will award the prize to the supplier of the most innovative crash games catering to the European market, paying close attention to user experience, quality of performance and theme and product reach.

The award is not necessarily to the company with the widest scale, but rather to the company that has delivered outstanding results with tailored solutions for operators within Europe.

Key criteria include:

• Commercial success
• Understanding of customer needs
• Product development and innovation
• Gamification tools
  

The judges will reward the supplier who has provided an effective consumer-facing payments or fraud solution for egaming operators across Europe. Entrants will need to provide evidence of catering to the specific regulatory requirements of the markets involved, as well as understanding the needs of operators and customers for safe, compliant and user-friendly transactions.

The award is not necessarily to the company with the widest scale, but rather to the company that has delivered outstanding results with tailored solutions for operators within Europe.

Key criteria include:

• Innovation
• Reliability of service
• Product quality
• Positive feedback from clients
  

The judges will reward the supplier who has delivered a consumer-focused software solution that is supporting the requirements of egaming operators across Europe to improve UI and customer experience. Entrants should outline how the solution is best serving the specific needs of operators across Europe, with special consideration for innovation and understanding of market trends and needs.

The award is not necessarily to the company with the widest scale, but rather to the company that has delivered outstanding results with tailored solutions for operators within Europe.

Key criteria include:

• User interface and experience
• Product quality
• Commercial success
• Product innovation and differentiation
• Positive feedback from customers
  

This award recognises the supplier which has provided innovative and efficient technology to the online wagering sector across Europe over the past 12 months. Examples include but are not limited to sportsbook platforms, mobile app development, pricing and risk management, sportsbook data, and marketing software.

The award is not necessarily to the company with the widest scale, but rather to the company that has delivered outstanding results with tailored solutions for operators within Europe.

Key criteria include:

• Back office/reporting
• Quality of overall service
• Product innovation
• Understanding customer needs