Categories and criteria
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EGR Latam Awards | 28 November 2025
The Fairmont Copacabana, Rio de Janeiro
Categories and criteria
* Click on the category to reveal the criteria *
2025 categories
Acquisition and retention partner
This award will be given to the company which has excelled as a customer onboarding and retention partner to igaming operators in Latam markets during the past 12 months. Entrants will need to provide evidence of commercial success and positive feedback from their clients.
Key criteria include:
- Business growth
- Delivery of brief
- Flexibility
- Understanding customer needs
- Reaction to market challenges
- Reliability of service
Affiliate of the year
The judges will reward the affiliate that has stood out from the pack across Latam markets through innovation, traffic generation and growth, genuine ROI for operators, and the ability to build strong partner relationships. This is not an award for the biggest affiliate site, but scale will be a factor in determining the winner. Entrants will need to provide evidence of growth, innovation, quality, and scale of traffic and differentiation.
Key criteria include:
- Quality and scale of traffic
- Growth
- Innovation
- Strong partner relationships
Affiliate programme of the year
This category rewards the operator affiliate team in regulated Latam markets that can best demonstrate the use of innovative and effective marketing strategies to drive customers to their sites. Judges are looking for programmes that have used the full range of marketing tools available. In this highly competitive environment, evidence of strong affiliate partnerships and effective use of brand messaging will also play a vital role in selecting the winner.
Key criteria include:
- Innovation and creativity
- Brand messaging
- Acquisition or retention numbers
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Affiliate relationship management
Casino supplier of the year
This award will be given to the supplier that has offered the most successful casino content or software for Latam operators over the past year. Judges will award the prize for the quality and performance of the casino software and related technology, customer service and the company’s commercial success, with special consideration given to innovation.
Key criteria include:
- Product development
- User interface and experience
- Innovation
- Understanding of customer needs
Compliance & KYC partner
Judges will reward the company that has provided the most effective and innovative technology enabling Latam operators to ensure compliance across their business. Judges will look for the quality and performance of technology, customer service, commercial success and innovation in areas such as KYC, geolocation and cybersecurity.
Key criteria include:
- Scalability and integration
- Commercial success
- Stability and flexibility
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Understanding customer needs
Operator of the year - Brazil
This award will go to the operator who has made a significant impact in the newly regulated Brazilian market, showing commercial success, customer satisfaction, competitive innovation and influence over the future of the market. It is not a reward for the largest operator, but scale will be a major consideration and the winning operator will need to demonstrate a market-leading proposition.
Key criteria include:
- Quality of product offering
- Evidence of positive commercial impact
- Innovation and differentiation
- Growth and influence on market
Operator of the year - North Latam (Colombia and Peru)
This award will go to the operator working within the Peruvian and/or Colombian markets who has set the highest standard and acted as a driving force for innovation across all areas of the business. It is not a reward for the largest operator, but scale will be a major consideration and the winning operator will need to demonstrate a market-leading proposition. Judges will be looking for a winner that has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation and strong product performance in one or more of the key verticals.
Key criteria include:
- Quality of product offering
- Evidence of positive commercial impact
- Innovation and differentiation
- Growth and influence on market
Operator of the year - South Latam (Argentina and Chile)
This award will go to the operator working within the Chilean and/or Argentinian markets who has set the highest standard and acted as a driving force for innovation across all areas of the business. It is not a reward for the largest operator, but scale will be a major consideration and the winning operator will need to demonstrate a market-leading proposition. Judges will be looking for a winner that has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation and strong product performance in one or more of the key verticals.
Key criteria include:
- Quality of product offering
- Evidence of positive commercial impact
- Innovation and differentiation
- Growth and influence on market
Payment solution of the year
The judges will reward the supplier who has provided a market leading consumer-facing payments or fraud solution for igaming operators in Latam. Entrants will need to provide evidence of commercial success and positive feedback from their clients.
Key criteria include:
- Innovation
- Reliability of service
- Product quality
- Commercial success
- Positive feedback from clients
Sportsbook supplier of the year
The judges will reward the supplier who has provided a market leading sports betting platform or software solution for igaming operators in Latam. Entrants will need to provide evidence of commercial success and positive feedback from their clients.
Key criteria include:
- User interface and experience
- Product quality
- Commercial success
- Innovation and product differentiation
- Positive feedback from clients