2025 shortlist

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EGR Marketing & Innovation Awards | 19 June 2025 | The Mermaid, London



 We are pleased to announce the shortlist for this year's EGR Marketing & Innovation Awards. The calibre of entries we received was extremely high, congratulations to everyone who has made the list!


Affiliate categories

Innovation in marketing campaign

BETANDEAL

Bluewindow

Checkd Group

FairPlay Sports Media

Game Lounge

Kingbet Media

Maven Agency

WagerWire


General categories

Marketer of the year - individual

BETBY - Pierre Pulis

Betsson Group - Mirco Zanetti

Booming Games - Dorota Gruszka

DATA.BET - Natalie Loshatynska

EstrelaBet - Renan Cavalcanti

Gaming1 - Juan Covacevich

NUXGAME - Yanina Kaplya

SOFTSWISS - Valentina Bagniya

Stakelogic - Jake Agius

WagerWire - Travis Geiger

Wazdan - Grzegorz Kardasz


Operator categories

Affiliate programme marketing campaign

2RBO Affiliates

bet365 Partners

Betsson Group Affiliates

Mate Affiliates

Novi Affiliates

WOWPartners

Best native app

Betinia

Betsson

Buzz Bingo

Kaizen Gaming


Best use of a brand ambassador

Betsson Group

Codere Online

Gaming1

ITV7

Parimatch

Sky Bet

Sportsbet.io

Stoiximan

TotoGaming

WINBET


Brand of the year - B2C

Bally Bet Sportsbook & Casino

Betano

Betsson Group

Campobet

Codere Online

GG.BET

Grosvenor Casinos

Mecca Bingo

PlayOJO

Sky Bet

Sportsbet.io

Superbet Brazil


Casino marketing campaign

Bally's Interactive - Virgin Games

Betsson Group

Casumo

Codere Online

Coolbet

Entain - Foxy

Parimatch

PlayOJO

Tipico Games

CRM campaign

Betinia

Campobet

iBet Group

Nova88

Novibet

Innovation in casino

Betinia

Betsson Group

CampoBet

Codere Online

Coolbet

Novibet

OnlyWin Casino

OPAP

PlayOJO

Innovation in sports betting

Betinia

Betsson Group

CampoBet

Kaizen Gaming

Novibet

OPAP

Rootz


Innovation of the year - B2C

Betinia

Betsson Group

Buzz Bingo

CampoBet

Kaizen Gaming

OPAP

Plucky

Tipico Games

Innovative start-up

Blask

Plucky

Wiztechgroup


Marketing team of the year - B2C

12BET

Betsson Group

Buzz Group

Coolbet

Gaming1

Novibet

Tipico Games


Personalised marketing campaign

Codere Online

Superbet Brazil


Responsible gambling marketing campaign

Betsson Group

Coolbet

EstrelaBet

PlayOJO


Social marketing campaign

Betsson.sport

Codere Online

Kaizen Gaming

Superbet Group


Sportsbook marketing campaign

12BET

Betsson Group

Codere Online

DraftKings

FanDuel

Kaizen Gaming

Parimatch Sports

Sky Bet

Superbet Group


Supplier category

B2B marketing campaign

AGS

Aviatrix

BETBY

BETCORE

Booming Games

Captain Up

EveryMatrix

Evoplay

Pascal Gaming

Play'n GO

SOFTSWISS

SPRIBE

Uplatform

Wazdan


Brand of the year - B2B

3 Oaks Gaming

Alea

Aviatrix

BETCORE

Captain Up

ELA Games

Evoplay

NUXGAME

Pragmatic Solutions

SmartSoft

Soft2Bet

SOFTSWISS

Uplatform

WagerWire

Wazdan


Innovation of the year – B2B

Alea

Captain Up

CoinsPaid

DATA.BET

EveryMatrix

Evolution's Dream Creator

Evoplay

Flows

Gift&Go

Golden Whale

MEGA (Soft2Bet)

Optimove

Pepper Partners

Relax Gaming

SOFTSWISS

Sportradar

TXODDS


Marketing team of the year - B2B

3 Oaks Gaming

Aviatrix

DATA.BET

Internet Vikings

NUXGAME

PromoSherlock

Relax Gaming

SOFTSWISS

WagerWire

Wazdan


Supplier marketing campaign

Aviatrix

Captain Up

Checkd Group

Evoplay

Play'n GO

SOFTSWISS

WagerWire

Wazdan