2025 winners

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EGR Marketing & Innovation Awards | 19 June 2025 | The Mermaid, London



 The EGR Marketing & Innovation Awards 2025 took place at the iconic The Mermaid in London. We recognised and celebrated the most creative and innovative igaming companies, and rewarded excellence shown over the past 12 months. A huge congratulations to all of the winners and nominees!

As part of EGR's pledge to make the judging process the most stringent in the industry, the awards were adjudicated by BDO. This ensured that the judging process was completely transparent, and the winners clearly demonstrated the innovation and commercial success required to be rewarded with this honour. 


Affiliates categories


Innovation in marketing campaign

WagerWire


General categories


Marketer of the year - individual

Valentina Bagniya, SOFTSWISS


Operator categories


Affiliate programme marketing campaign

Novi Affiliates

Highly commended: Betsson Group


Best native app

Kaizen Gaming


Best use of a brand ambassador

Sky Bet


Brand of the year - B2C

Betano


Casino marketing campaign

Entain - Foxy

Highly commended: Tipico Games


CRM campaign

Novibet


Innovation in casino

Betinia

Highly commended: PlayOJO


Innovation in sports betting

Kaizen Gaming


Innovation of the year - B2C

Betsson Group


Innovative start-up

Wiztech Group


Marketing team of the year - B2C

Betsson Group

Highly commended: Novibet


Personalised marketing campaign

Codere Online


Responsible gambling marketing campaign

EstrelaBet


Social marketing campaign

Superbet Group


Sportsbook marketing campaign

Superbet Group


Supplier categories


B2B marketing campaign

Play'n GO

Highly commended: Evoplay


Brand of the year - B2B

Pragmatic Solutions

Highly commended: SOFTSWISS


Innovation of the year – B2B

Evolution's Dream Creator

Highly commended: EveryMatrix


Marketing team of the year - B2B

SOFTSWISS

Highly commended: DATA.BET


Supplier marketing campaign

WagerWire

Highly commended: Play'n GO