2024 shortlist

We are pleased to announce the shortlist for this year's EGR Marketing & Innovation Awards. The calibre of entries we received was extremely high, congratulations to everyone who has made the list!

Headline categories


B2B marketing campaign

Aviatrix

BGaming

Evoplay

Fast Track

Play'n GO

Relax Gaming

SOFTSWISS

Wazdan

ZingBrain AI

Brand of the year

@Whale

Alphabook

Betiton

Betmate

Betsson Group

ComeOn !

GG.BET

High Roller

Mecca Bingo

MEGASLOT

PlayOJO

Sky Vegas

Casino marketing campaign

Betsson Group

ComeOn Group

Fabulous Bingo

Grosvenor Casinos

Kaizen Gaming

LeoVegas

Mate Affiliates

PlayOJO

Sky Vegas

Sun Bingo

Sportsbook marketing campaign

bet365

Betsson (Betsson Group)

ComeOn !

Novibet

Super 6

Superbet

Affiliate category


Innovation in marketing campaign

BETANDEAL

Betting Hero 

Bluewindow

Checkd Group

FairPlay Sports Media

Kingbet Media

Maven Agency 

Pepper Partners

Slotsjudge 

Operator categories


Affiliate marketing campaign

@Whale

2RBO Affiliates

7stars Partners

Betsson Group Affiliates

Checkd Group

ComeOn Group

Novibet

WOW Partners

Best native app

Betinia

Fairplay Exchange

Jalla Casino (Betsson Group)

Kaizan Gaming

STS. S.A

Best use of a brand ambassador

BetMGM UK

Betsson (Argentina)

Kaizen Gaming

Novibet

PlayUZU

Sky Betting & Gaming (ITV7)

CRM campaign

Betinia

Betiton

ComeOn Group

High Roller

Kaizen Gaming

LeoVegas

Mecca Bingo

Novibet

Sky Bingo

STS S.A. 

Sun Bingo

William Hill

Innovation in casino

Betiton

Buzz Bingo

Jalla Casino (Betsson Group)

Kaizen Gaming 

LeoVegas

MyEmpire

Novibet

Spinanga

Innovation in esports

GG.Bet

Sportsbet.io & ZED RUN

Innovative start-up

Betmate

Stakemate

@Whale

Innovation in sports betting

Betinia

Betmate

BK8

ComeOn

Kaizen Gaming

Matchbook

Novibet

Rabona 

Sky Bet

Sports Broadcast Media

William Hill

Innovation of the year

Betinia

Buzz Bingo

DraftKings

Kaizen Gaming

Novibet

Sky Bet

@Whale

Marketer of the year - Individual

Hugo Genaro - Betsson Group

Jake Agius - Stakelogic

Ludvig Philip - LeoVegas

Sven Kaltenegger - High Roller

Personalised marketing campaign

Kaizen Gaming 

LeoVegas

MEGASLOT

Sports Broadcast Media

STS S.A.

Superbet Group

William Hill

Responsible gambling marketing campaign **NEW FOR 2024**

2RBO Affiliates

Betinia

Kaizen Gaming

MEGASLOT

PlayOJO

Social marketing campaign

Novibet

@Whale

Sky Vegas

STS S.A

Sun Bingo

Superbet Group 

Supplier category


Supplier marketing campaign

Aviatrix

Evoplay

Low6

PIPOL & MIA

Play'n GO

SOFTSWISS

SPRIBE

Wazdan

ZingBrain AI

Ensuring excellence is recognised

EGR’s team of independent, external judges is updated each year and is selected to bring a diverse range of in-depth egaming expertise to the judging process. All judges are required to sign a disclaimer form to keep all submitted information and the winners confidential, and are obliged to declare that they have no conflicts of interest prior to judging.


The EGR Marketing & Innovation Awards voting process will be officiated by third-party BDO.

The adjudication by third-party BDO continues to be a part of EGR's pledge to make the judging process the most stringent in the industry. This ensures that the judging process is completely transparent, and the winners will clearly demonstrate the innovation and commercial success required to be rewarded with this honour.