2024 shortlist

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EGR Marketing & Innovation Awards | 19 June 2025 | The Mermaid, London



 We are pleased to announce the shortlist for this year's EGR Marketing & Innovation Awards. The calibre of entries we received was extremely high, congratulations to everyone who has made the list!

Headline categories

B2B marketing campaign

Aviatrix

BGaming

Evoplay

Fast Track

Play'n GO

Relax Gaming

SOFTSWISS

Wazdan

ZingBrain AI


Brand of the year

@Whale

Alphabook

Betiton

Betmate

Betsson Group

ComeOn Group

GG.BET

High Roller

Mecca Bingo

MEGASLOT

PlayOJO

Sky Vegas


Casino marketing campaign

Betsson Group

ComeOn Group

Fabulous Bingo

Grosvenor Casinos

Kaizen Gaming

LeoVegas

Mate Affiliates

PlayOJO

Sky Vegas

Sun Bingo


Sportsbook marketing campaign

bet365

Betsson (Betsson Group)

ComeOn Group

Novibet

Super 6

Superbet


Affiliate category

Innovation in marketing campaign

BETANDEAL

Betting Hero 

Bluewindow

Checkd Group

FairPlay Sports Media

Kingbet Media

Maven Agency 

Pepper Partners

Slotsjudge 


Operator categories

Affiliate marketing campaign

@Whale

2RBO Affiliates

7stars Partners

Betsson Group Affiliates

Checkd Group

ComeOn Group

Novibet

WOW Partners


Best native app

Betinia

Fairplay Exchange

Jalla Casino (Betsson Group)

Kaizen Gaming

STS. S.A


Best use of a brand ambassador

BetMGM UK

Betsson (Argentina)

Kaizen Gaming

Novibet

PlayOJO

Sky Betting & Gaming (ITV7)


CRM campaign

Betinia

Betiton

ComeOn Group

High Roller

Kaizen Gaming

LeoVegas

Mecca Bingo

Novibet

Sky Bingo

STS S.A. 

Sun Bingo

William Hill


Innovation in casino

Betiton

Buzz Bingo

Jalla Casino (Betsson Group)

Kaizen Gaming 

LeoVegas

MyEmpire

Novibet

Spinanga


Innovation in esports

GG.Bet

Sportsbet.io 


Innovative start-up

@Whale

Betmate

Stakemate


Innovation in sports betting

Betinia

Betmate

BK8

ComeOn Group

Kaizen Gaming

Matchbook

Novibet

Rabona 

Sky Bet

Sports Broadcast Media

William Hill


Innovation of the year

@Whale

Betinia

Buzz Bingo

DraftKings

Kaizen Gaming

Novibet

Sky Bet


Marketer of the year - Individual

Hugo Genaro - Betsson Group

Jake Agius - Stakelogic

Ludvig Philip - LeoVegas

Sven Kaltenegger - High Roller


Personalised marketing campaign

Kaizen Gaming 

LeoVegas

MEGASLOT

Sports Broadcast Media

STS S.A.

Superbet Group

William Hill


Responsible gambling marketing campaign **NEW FOR 2024**

2RBO Affiliates

Betinia

Kaizen Gaming

MEGASLOT

PlayOJO


Social marketing campaign

@Whale

Novibet

Sky Vegas

STS S.A

Sun Bingo

Superbet Group 


Supplier category

Supplier marketing campaign

Aviatrix

Evoplay

Low6

PIPOL & MIA

Play'n GO

SOFTSWISS

SPRIBE

Wazdan

ZingBrain AI