Categories & criteria

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EGR B2B Awards | 3 July 2025 | The Roundhouse, London


2025 categories


The categories for the EGR B2B Awards have been developed following a thorough research process to ensure they reflect the fast-moving nature of the sector. Each category has its own set of criteria to ensure that entering companies can fully demonstrate why they deserve to win and so that judges can decide on the true standout firm in each category.

Please note the judging period for the B2B Awards is between March 2024 - February 2025 inclusive.

* Click on the category to reveal the criteria *

General categories


These categories are open to companies from all verticals.




This award will go to the company that can best demonstrate that it truly has the clients and customers at the heart of its business and manages its resources to continuously improve its performance standards ensuring it can meet the needs of its entire customer base. Key criteria include:

  • Understanding customer needs
  • Reliability of service
  • Flexibility
  • Delivery of brief
  • Impact on retention

This award will recognise the company that can demonstrate its commitment to organisational performance improvement through investment in recruitment, personal and skills development, DEI and motivation of every individual employee. Special consideration will be given to the company that can show evidence of a clear plan towards integrating a strong company culture right across the business.

Note: this category is strictly for companies launched within the last 5 years, with a founding date no earlier than March 2019. Please ensure you clarify your company founding date in the entry form.

Key criteria include:

  • Staff retention and employee engagement
  • Positive leadership and management
  • Incentive and benefit schemes
  • Quality of training initiatives

This award will recognise the company that can demonstrate its commitment to organisational performance improvement through investment in recruitment, personal and skills development, DEI and motivation of every individual employee. Special consideration will be given to the company that can show evidence of a clear plan towards integrating a strong company culture right across the business.

Note: this category is strictly for companies older than 5 years, with a founding date no later than February 2019. Please ensure you clarify your company founding date in the entry form.

Key criteria include:

  • Staff retention and employee engagement
  • Positive leadership and management
  • Incentive and benefit schemes
  • Quality of training initiatives

Service categories


These categories are open to the companies providing crucial services to the gaming industry.

Please ensure to read the criteria thoroughly to ensure your company type is viable for the category.


This award will be given to the company which has excelled as a customer onboarding and retention partner to egaming operators during the past 12 months. Entrants will need to provide evidence of commercial success and positive feedback from clients, evidencing support in engaging new customers and maintaining loyalty and repeat business.

Key criteria include:

  • Business growth
  • Delivery of brief
  • Flexibility
  • Understanding customer needs
  • Reaction to market challenges
  • Reliability of service

This award will recognise the company providing cutting-edge AI solutions for the gaming industry to support in business areas such as (but not limited to) player protection, personalisation or data analysis. Entrants should evidence the successful application of their solution within the industry and positive feedback from clients.

Key criteria include:

  • Delivery of strong business results for partner
  • Innovation in technology and services
  • Alignment to needs of customer
  • Speed and quality of overall service

Judges will reward the company that has provided the most effective and innovative technology that enables operators to ensure compliance across their business. Judges will look for the quality and performance of technology, customer service, commercial success and innovation in areas such as KYC, geolocation and cybersecurity.

Key criteria include:

  • Scalability and intergration
  • Commercial success
  • Stability and flexibility
  • Understanding customer needs

The judges will reward the provider which has provided a market-leading service or solution for gaming operators in areas such as accounting, HR, legal or consulting. Entrants will need to provide evidence of commercial success and positive feedback from their clients.

Key criteria include:

  • Understanding of customer needs
  • Delivery of brief
  • Reaction to market challenges
  • Reliability of service

This award will recognise the company providing industry-leading, reliable and secure cryptocurrency services for the gaming industry. Entrants should demonstrate robust processing services, improved customer experiences and client satisfaction.

Key criteria include:

  • Commercial success
  • Understanding of customer needs
  • Product development
  • Product flexibility

This award will go to the data centre and cloud systems supplier that has provided robust, comprehensive and market-leading solutions to the industry. Entrants should provide details of the breadth of their product offering and evidence of client satisfaction.

Key criteria include:

  • Product/service development
  • Flexibility
  • Reliability of service
  • Innovation

This award will go to the payments solution provider who has introduced the most innovative new product or solution to the gaming market in the past 12 months, allowing operators to provide improved experiences to customers. Entrants should outline the capacity of their innovation and include details of market entry and client satisfaction.

Key criteria include:

  • Reliability of service
  • Product/service development
  • Understanding customer needs
  • Reaction to market challenges

This award will recognise the investment partner who has provided the most effective support of innovation across the gaming industry through investment, strategic partnership guidance, driving growth and generating positive impacts on the industry as a whole.

Key criteria includes:

  • Commercial success (for investors)
  • Investee business growth
  • Social impact

This award will recognise the company providing effective marketing services to drive engagement, brand awareness and growth of product knowledge in the industry through strategies such as SEO, social campaigns and content marketing. Entrants should outline key successes from the past 12 months and evidence of client satisfaction.

Key criteria include:

  • Innovation and creativity
  • Delivery of brief
  • Understanding of customer needs
  • Reaction to market challenges

The judges will reward the supplier who has provided a market leading consumer-facing payments or fraud solution for egaming operators. Entrants will need to provide evidence of commercial success and positive feedback from their clients.

Key criteria include:

  • Innovation
  • Reliability of service
  • Product quality
  • Commercial success
  • Positive feedback from clients

The judges will reward the PR firm who has provided market-leading services to the gaming industry in areas such as media planning, strategic industry relationship management and innovative content campaigns in order to increase visibility across the market. Entrants should outline key successes from the past 12 months and evidence of client satisfaction.

  • Delivery of brief
  • Understanding of customer needs
  • Industry reach
  • Reliability of service

This award will recognise the recruitment agency that has worked with the industry to source top talent through thorough business understanding and supportive candidate guidance. Entrants should outline successful collaborations in the industry and show evidence of client satisfaction.

Key criteria include:

  • Customer service
  • Flexibility
  • Understanding of customer needs
  • Reaction to market challenges

This award will recognise the company who has entered the market with innovative services and made a significant impact on the industry, providing evidence of commercial success and client satisfaction.

Note: this category is open to companies providing any area of service from across the other categories in this section and must be have been founded within the past 3 years (founding date no earlier than February 2021). Please ensure you clarify your company founding date in the entry form.

  • Innovation
  • Business growth
  • Understanding of customer needs
  • Reaction to market challenges

Software and network categories


These categories are open to the companies providing crucial software and/or networks to the gaming industry.

Please ensure to read the criteria thoroughly to ensure your company type is viable for the category.


This award will recognise the supplier who has provided the most effective software for operators to track affiliate operations, ensuring a seamless operator-affiliate relationship. Entrants should detail the functions of their software and provide evidence of client satisfaction.

Key criteria include:

  • Commercial success
  • Understanding of customer needs
  • Back office/reporting
  • Customer service

The judges will award the aggregator platform provider who has shown innovation, high quality integration, robust supplier relationships and evidence of commercial success for their clients.

Key criteria include:

  • Scalability and integration
  • Jurisdictional compliance
  • Commercial success
  • Stability and flexibility
  • Understanding of customer needs

This award will recognise the supplier who has developed innovative, high quality bingo products to power bingo operators and provide market-leading player experiences. Entrants should show evidence of commercial growth and positive client feedback.

Key criteria include:

  • Commercial success
  • Understanding of customer needs
  • Product development
  • Product flexibility

This award will be given to the supplier that has offered the most successful casino content over the past year. Judges will award the prize for the quality and performance of the casino software and related technology, customer service, and the company’s commercial success, with special consideration given to innovation.

Note: this category is strictly for companies launched within the last 5 years, with a founding date no earlier than March 2019. Please ensure you clarify your company founding date in the entry form.

Key criteria include:

  • Product development
  • User interface and experience
  • Innovation
  • Understanding customer

This award will be given to the supplier that has offered the most successful casino content over the past year. Judges will award the prize for the quality and performance of the casino software and related technology, customer service, and the company’s commercial success, with special consideration given to innovation.

Note: this category is strictly for companies older than 5 years, with a founding date no later than February 2019. Please ensure you clarify your company founding date in the entry form.

Key criteria include:

  • Product development
  • User interface and experience
  • Innovation
  • Understanding customer

This award will be given to the supplier that has offered the most successful crash game content over the past year. Judges will award the prize for the quality and performance of the software and related technology, customer service, and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

  • Commercial success
  • Geographic reach
  • Product development and innovation
  • Gamification tools

This award will recognise the supplier that has developed the most successful esports betting content over the past year. Judges will award the prize for the quality and performance of the software and related technology, customer service, innovative tools and formats and commercial success.

Key criteria include:

  • Commercial success
  • Understanding of customer needs
  • Product development
  • Product flexibility

This award will be given to the supplier that has offered the most successful full-service product over the past year, including aspects such as content, CRM and compliance management. Judges will award the prize for the quality and performance of the platform and related technology, customer service, and the company’s commercial success, with special consideration given to innovation.

Note: this category is strictly for companies launched within the last 5 years, with a founding date no earlier than March 2019. Please ensure you clarify your company founding date in the entry form.

Key criteria include:

  • Scalability and integration
  • Jurisdictional compliance
  • Commercial success
  • Stability and flexibility
  • Understanding of customer needs

This award will be given to the supplier that has offered the most successful full-service product over the past year, including aspects such as content, CRM and compliance management. Judges will award the prize for the quality and performance of the platform and related technology, customer service, and the company’s commercial success, with special consideration given to innovation.

Note: this category is strictly for companies older than 5 years, with a founding date no later than February 2019. Please ensure you clarify your company founding date in the entry form.

Key criteria include:

  • Scalability and integration
  • Jurisdictional compliance
  • Commercial success
  • Stability and flexibility
  • Understanding of customer needs

This award will go to the mobile software provider who has introduced the most innovative new product or solution to the gaming market in the past 12 months, allowing operators to provide improved experiences to customers. Entrants should outline the capacity of their innovation and include details of market entry and client satisfaction.

Key criteria include:

  • Product development and deliverability
  • Product performance and innovation
  • Understanding of customer needs
  • Reliability of service

This award will go to the RNG casino software provider who has introduced the most innovative new product or solution to the gaming market in the past 12 months, allowing operators to provide improved experiences to customers. Entrants should outline the capacity of their innovation and include details of market entry and client satisfaction.

Key criteria include:

  • Product development and deliverability
  • Product performance and innovation
  • Understanding of customer needs
  • Reliability of service

This award will go to the sports betting software provider who has introduced the most innovative new product or solution to the gaming market in the past 12 months, allowing operators to provide improved experiences to customers. Entrants should outline the capacity of their innovation and include details of market entry and client satisfaction.

Key criteria include:

  • Product development and deliverability
  • Product performance and innovation 
  • Understanding of customer needs
  • Reliability of service

This award will recognise the supplier that has developed innovative models for in-play wagering, powering operators to provide seamless player experiences. Entrants should include details of their technology solutions and evidence client satisfaction.

Key criteria include:

  • Growth in last 12 months
  • Product development
  • User interface and experience
  • Innovation
  • Understanding customer needs

This award will recognise the supplier that has developed the most successful live casino product over the past year. Judges will award the prize for the quality and performance of the software and related technology, customer service, innovative tools and formats and commercial success.

Key criteria include:

  • Product development
  • User interface and experience
  • Innovation
  • Understanding of customer needs
  • Jurisdictional compliance

This award will recognise the supplier that has developed the most successful live streaming product over the past year. Judges will award the prize for the quality and performance of the software and related technology, customer service, innovative tools and formats and commercial success.

Key criteria include:

  • Breadth of live streaming coverage
  • Product integration and delivery
  • Product quality, reliability and flexibility
  • Innovation

This award will recognise the supplier who has developed innovative, high quality lottery products to power lottery operators and provide market-leading player experiences. Entrants should show evidence of commercial growth and positive client feedback.

Key criteria include:

  • Product integration and delivery
  • Product quality, reliability and flexibility
  • Commercial success
  • Innovation

This award will recognise the supplier who has developed innovative, high quality multi-channel products to power operators and provide market-leading player experiences. Entrants should show evidence of commercial growth and positive client feedback.

Key criteria include:

  • Product development and deliverability
  • Product differentiation
  • User experience
  • Innovation
  • Understanding customer needs

This award will recognise the supplier who has developed innovative, high quality poker products to power poker operators and provide market-leading player experiences. Entrants should show evidence of commercial growth and positive client feedback.

Key criteria include:

  • Product integration and delivery
  • Jurisdictional compliance
  • Innovation, stability and flexibility
  • Understanding customer needs
  • Reaction to market challenges

This award will recognise the supplier who has developed effective solutions to support safer gambling operations for the industry with robust integration for operators to ensure player protection. Entrants should detail the technology of their product and evidence client satisfaction.

  • Product/service development
  • Understanding of customer needs
  • Innovation
  • Reaction to market challenges 
  • Integration and delivery

This award will recognise the supplier who has developed innovative, high quality slot products to power operators and provide market-leading player experiences. Entrants should show evidence of commercial growth and positive client feedback.

Note: this category is strictly for companies launched within the last 5 years, with a founding date no earlier than March 2019. Please ensure you clarify your company founding date in the entry form.

Key criteria include

  • Commercial success
  • Understanding customer needs 
  • Product development Innovation

This award will recognise the supplier who has developed innovative, high quality slot products to power operators and provide market-leading player experiences. Entrants should show evidence of commercial growth and positive client feedback.

Note: this category is strictly for companies older than 5 years, with a founding date no later than February 2019. Please ensure you clarify your company founding date in the entry form.

Key criteria include:

  • Commercial success 
  • Understanding customer needs 
  • Product development Innovation

This award will recognise the supplier that has developed the most successful social casino product over the past year. Judges will award the prize for the quality and performance of the software and related technology, customer service, innovative tools and formats and commercial success.

Key criteria include:

  • Breadth of coverage
  • Product integration and delivery
  • Product quality, reliability and flexibility 
  • Innovation

This award will recognise the company who has entered the market with innovative software and made a significant impact on the industry, providing evidence of commercial success and client satisfaction.

Note: this category is open to companies providing any type of software from across the other categories in this section and must be have been founded within the past 3 years (founding date no earlier than February 2021). Please ensure you clarify your company founding date in the entry form.

  • Innovation
  • Business growth
  • Understanding of customer needs
  • Reaction to market challenges

This award will recognise the supplier who has developed innovative, high quality sports betting products to power operators and provide market-leading player experiences. Entrants should show evidence of commercial growth and positive client feedback.

Key criteria include:

  • Commercial success 
  • Innovation 
  • Understanding of customer needs
  • Product development 
  • Product flexibility

This award will recognise the supplier who has developed the most reliable and comprehensive sports data product to power operators. Entrants should detail the breadth of their product and provide evidence of positive client feedback.

Key criteria include:

  • Business growth
  • Reaction to market changes and challenges
  • Reliability of service
  • Customer service
  • Breadth and depth of product

This award will recognise the sportsbook platform that has provided market-leading solutions for online wagering sector over the past 12 months. Entrants should provide details of the breadth of their product offering and evidence of client satisfaction.

Key criteria include:

  • Commercial success
  • Product integration and delivery
  • Innovation
  • User interface and experience
  • Back office/reporting

The judges will reward the supplier which has provided a market-leading virtual sports solution for operators. Entrants will need to provide evidence of commercial success and positive feedback from their clients.

Key criteria include:

  • Product integration and delivery
  • Product quality, reliability and flexibility
  • Commercial success
  • Innovation

This award will recognise the supplier that has developed a robust, reliable and comprehensive white label solution for operators. Entrants should provide details of the breadth of their product offering and evidence of client satisfaction.

Key criteria include:

  • Product flexibility
  • Reaction to market challenges
  • Product integration and delivery
  • Product reliability and scalability
  • Commercial success

Entry enquiries


For more details, please contact Clark

ENTRY ENQUIRIES
Clark Beecroft
commercial sales
+44 020 7832 6596