2024 Categories
Please note the judging period for the B2B Awards is between March 2023 - February 2024 inclusive.
The categories for the EGR B2B Awards 2024 have been developed following a thorough research process to ensure they reflect the fast-moving nature of the sector. Each category has its own set of criteria to ensure that entering companies can fully demonstrate why they deserve to win and so that judges can decide on the true standout firm in each category.
Headline categories
The Headline Categories consist of our most hotly contested awards. For each headline category a bronze and silver award will be given in addition to the gold winner.
Casino software supplier
Key criteria include:
- Product development
- User interface and experience
- Innovation
- Understanding customer
Compliance & KYC supplier
Key criteria include:
-Commercial success
-Product integration and delivery
-Understanding customer needs/problems
-Reaction to market challenges
Employer of the year
Key criteria include:
- Staff retention and employee engagement
- Positive leadership and management
- Incentives, benefits and training schemes
- Demonstrated focus on ESG, including diversity and inclusion strategies
Full service platform of the year
Key criteria include:
- Scalability and integration
- Jurisdictional compliance
- Commercial success
- Stability and flexibility
- Understanding of customer needs
Investment partner of the year
Key criteria include:
- Commercial success (for investors)
- Investee business growth
- Social impact
Payments company
Key criteria include:
- Product/service development
- Reaction to market challenges
- Innovation
- Reliability of service
- Understanding customer needs
- Business growth
Slot supplier
Key criteria include:
- Commercial success
- Understanding customer needs
- Product development Innovation
Slot supplier rising star
Key criteria include:
- Greatest promise
- Innovation and differentiation
- Growth and commercial success
- Profitability
PLEASE NOTE:
This category is only open to companies that have been established for less than five years and have not previously won this category, and must be a company in its own right (not a new brand from an established company over 5 years).
Sportsbook platform supplier
Key criteria include:
- Commercial success
- Product integration and delivery
- Innovation
- User interface and experience
- Back office/reporting
White label partner
Key criteria include:
- Product flexibility
- Reaction to market challenges
- Product integration and delivery
- Product reliability and scalability
- Commercial success
Software and network categories
Affiliate software supplier
Key criteria include:
- Commercial success
- Understanding of customer needs
- Back office/reporting
- Customer service
Aggregator platform
Key criteria include:
- Scalability and integration
- Jurisdictional compliance
- Commercial success
- Stability and flexibility
- Understanding of customer needs
Bingo supplier
Key criteria include:
- Commercial success
- Understanding of customer needs
- Product development
- Product flexibility
Crash games supplier
**NEW FOR 2024**
Key criteria include:
- Commercial success
- Geographic reach
- Product development and innovation
- Gamification tools
Esports betting supplier
Key criteria include:
- Commercial success
- Understanding of customer needs
- Product development
- Product flexibility
Innovation in mobile
Key criteria include:
- Product development and deliverability
- Product performance and innovation
- Understanding of customer needs
- Reliability of service
Innovation in RNG casino software
Key criteria include:
- Product development and deliverability
- Product differentiation
- User experience
- Innovation
- Understanding customer needs
Innovation in slot provision
Key criteria include:
- Product development and deliverability
- Product differentiation
- User experience
- Innovation
- Understanding customer needs
Innovation in sports betting software
Key criteria include:
- Product development and deliverability
- Product differentiation
- User experience
- Innovation
- Understanding customer needs
In-play betting software
Key criteria include:
- Growth in last 12 months
- Product development
- User interface and experience
- Innovation
- Understanding customer needs
Live casino supplier
Key criteria include:
- Product development
- User interface and experience
- Innovation
- Understanding of customer needs
- Jurisdictional compliance
Live streaming supplier
Key criteria include:
- Breadth of live streaming coverage
- Product integration and delivery
- Product quality, reliability and flexibility
- Innovation
Lottery supplier
Key criteria include:
- Product integration and delivery
- Product quality, reliability and flexibility
- Commercial success
- Innovation
Mobile supplier
Key criteria include:
- Product development
- Product flexibility
- User interface and experience
- Innovation
Mobile gaming software supplier
Key criteria include:
- Product development
- Product flexibility
- User interface and experience
- Innovation
Multi-channel supplier
Key criteria include:
- Product development and deliverability
- Product differentiation
- User experience
- Innovation
- Understanding customer needs
Poker supplier
Key criteria include:
- Product integration and delivery
- Jurisdictional compliance
- Innovation, stability and flexibility
- Understanding customer needs
- Reaction to market challenges
Safer gambling supplier
Key criteria include:
- Product/service development
- Understanding of customer needs
- Innovation
- Reaction to market challenges
Skill games supplier
Key criteria include:
- Commercial success
- Product development
- Product integration and delivery
- Product flexibility
Software rising star
Key criteria include:
- Commercial success
- Reaction to market challenges
- Product development
- Innovation
Sports betting supplier
Key criteria include:
- Commercial success
- Innovation
- Understanding of customer needs
- Product development
- Product flexibility
Sports data supplier
Key criteria include:
- Business growth
- Reaction to market changes and challenges
- Reliability of service
- Customer service
- Breadth and depth of product
Virtual sports supplier
Key criteria include:
- Product development and deliverability
- Product differentiation
- User experience
- Innovation
- Understanding customer needs
Service categories
Acquisition and retention partner
Key criteria include:
- Business growth
- Delivery of brief
- Flexibility
- Understanding customer needs
- Reaction to market challenges
- Reliability of service
Best customer service
Key criteria include:
- Understanding customer needs
- Reliability of service
- Flexibility
- Delivery of brief
- Commercial success
Corporate services supplier
Key criteria include:
- Business growth
- Delivery of brief
- Reaction to market challenges
- Reliability of service
Cryptocurrency services supplier
Key criteria include:
- Commercial success
- Understanding of customer needs
- Product development
- Product flexibility
Data and AI partner
Key criteria include:
- Delivery of strong business results for partner
- Innovation in technology and services
- Alignment to needs of customer
- Speed and quality of overall service
Data centre and cloud systems provider
Key criteria include:
- Product/service development
- Flexibility
- Reliability of service
- Innovation
Innovation in payments solutions
Key criteria include:
- Reliability of service
- Product/service development
- Understanding customer needs
- Reaction to market challenges
IT supplier
Key criteria include:
- Product/service development
- Flexibility
- Understanding of customer needs
- Reliability of service
Marketing services supplier
Key criteria include:
- Innovation and creativity
- Delivery of brief
- Understanding of customer needs
- Reaction to market challenges
Recruiter of the year
Key criteria include:
- Customer service
- Flexibility
- Understanding of customer needs
- Reaction to market challenges
Services rising star
Key criteria include:
- Innovation
- Business growth
- Understanding of customer needs
- Reaction to market challenges
PR firm of the year
Key criteria include:
- Delivery of brief
-Understanding of customer needs
- Industry reach
- Reliability of service
Ensuring excellence is recognised
EGR’s team of independent, external judges is updated each year and is selected to bring a diverse range of in-depth egaming expertise to the judging process. All judges are required to sign a disclaimer form to keep all submitted information and the winners confidential, and are obliged to declare that they have no conflicts of interest prior to judging.
The EGR B2B Awards voting process will be officiated by accountancy giant Deloitte
The adjudication by a third-party continues to be a part of EGR's pledge to make the judging process the most stringent in the industry. This ensures that the judging process is completely transparent, and the winners will clearly demonstrate the innovation and commercial success required to be rewarded with this honour.
